NBC attends ABU Content Festival for the first time

The National Broadcasting Corporation [NBC] has taken part in the Asia-Pacific Broadcasting Union [ABU] Content Festival [Confest] for the first time.

The three-day festival ended today in Kuala Lumpur, bringing together media professionals from 23 countries to discuss the future of broadcasting, digital media and content creation.

NBC was represented by two graphic designers from the television division and an editor from the newsroom.

This year's festival attracted 243 delegates from 41 organisations and eight universities.

The annual event provides broadcasters, editors, producers, digital creators and media managers with an opportunity to learn from industry experts, share experiences and build professional networks.

Throughout the three-day programme, delegates attended presentations and workshops on digital storytelling, artificial intelligence, audience engagement, podcasting, trusted journalism, copyright and new ways of producing content for online audiences.

Speakers from Australia, Japan, Malaysia, Germany, South Africa, China, Vietnam, Romania, India and several other countries shared their experiences on how media organisations are adapting to changing technology and audience needs.

NBC's participation allowed its officers to gain new knowledge and exchange ideas with media professionals from across the Asia-Pacific region.

"It was a good learning experience. We learned new ways of creating content and editing videos that we can use in our work at NBC. And also, we gained practical AI experience from using these generative tools," Benjamin Mogish said.

The ABU has 225 member organisations in 55 countries, including 20 Pacific member countries. In Papua New Guinea, both NBC and EMTV are members of the union.

NBC has been a member of the ABU since 1974.

The knowledge gained from the festival is expected to support NBC's efforts to strengthen its television, radio and online services for audiences throughout Papua New Guinea.